Where CREATIVITY meets STRATEGY to craft images that connect, inspire and sell.

Hi, I’m Lucinda - your creative partner in brand storytelling

Here to create intentional visuals that captivate your audience, build loyalty and drive sales.

With 15 years of experience in Visual Merchandising for Australia’s top retailers, I bring a unique blend of creative flair and commercial insight to every project. I’ve built my entire career - and now my business - on showcasing products with one clear goal: to sell.

So whether you’re looking to enhance your brand and marketing or create content that truly resonates, I’m here to make it easy for you to stand out in a crowded market.

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WHAT MY CLIENTS SAY

We had the pleasure of working with Lucinda for our recent brand shoot, and the results were nothing short of outstanding. From our first meeting, she demonstrated a keen understanding of our brand’s vision and values. The shoot itself was a seamless experience; Lucinda brought a perfect blend of professionalism and creativity. Her ability to capture the essence of our products was impressive, resulting in stunning images that truly resonate with our audience. Each shot was thoughtfully composed, showcasing our brand in a fresh and engaging way. Beyond her technical skills, Lucinda is an absolute joy to work with. We’ll certainly be collaborating again in the future!

LIL J
This is the second time Lucinda has created magic with her photography skills for our skincare brand and she has exceeded our expectations both times. Lucinda always understands the assignment so well and it shows in her photography. Lucinda is easy to communicate with which is very important to us. We will continue to work with Lucinda on future projects.

BAREFOOT SKINCARE CO.
I can not express how thrilled I am with the stunning photography Lucinda produced for my skincare range! From our very first meeting, she demonstrated an impressive understanding of my brand’s vision and essence. Lucinda’s creativity and attention to detail brought my products to life. Her professionalism, passion, and unique artistic flair made the entire process enjoyable and seamless. Lucinda took the time to understand my goals and worked collaboratively to ensure every image aligned perfectly with my brand identity. The final results are nothing short of breathtaking—my skincare line has never looked so good! Thanks to Lucinda and Madness and Methodology, I wholeheartedly recommend her to anyone looking to elevate their brand through exceptional photography. Thank you, Lucinda, for your incredible work!

BIONURTURE COSMECEUTICALS
Working with Madness and Methodology was an absolute pleasure from start to finish. Lucinda took the time to truly understand my brand and needs before jumping to taking photos, which meant that the final images were exactly what I wanted. The entire process was smooth and professional. I look forward to working with her again soon!

SBK SKINCARE
We had the pleasure of working with Lucinda, and she was absolutely amazing! From the start, she was easy to communicate with, always full of creative ideas and suggestions. She took feedback seamlessly and executed everything quickly and professionally. Even with production delays and products arriving at different times, Lucinda was incredibly adaptable and managed the photoshoots flawlessly around our changing schedules. Overall, it was a fantastic experience working with her, and we highly recommend her for any project!

QURE
Thanks Lucinda from Madness and Methodology for taking on our brief for e- commerce shots and a fun and quirky ‘Alice in wonderland- style brief’ and giving us a great finished product!! So great to work with. Highly recommend.

TRINITY BITES