Product Photography For E-Commerce Brands Who Mean Business

Meet Lucinda

Creative Director • Photographer • Stylist

I help brands present themselves confidently and authentically through studio and lifestyle photography based off each individual brands values and direction.

Sydney product photographer

As a Commercial Photographer - who also has over 15 years’ visual merchandising experience with Australia’s biggest retailers - I know how to make a product look good and make it sell.

So whether you’re a marketing manager needing content that fits seamlessly into your campaigns, or a business owner ready to be seen at the level you’re aiming for, I’m here to deliver visuals that support your E-Commerce brand—not just fill your feed.

Enquire

What I offer

Commercial Photography – Product, Lifestyle, Model, E-commerce & Stop Motion

Studio and on-location shoots designed for brands who need competitive visuals across their website, PR, socials, EDMs, and more.

Retail + PR-Ready Visuals

Planning to pitch to buyers, go into retail stores, or land press? Your products need to look the part. I create visuals that match where your business is headed.

Retainers

On-brand assets delivered each month or quarterly to your inbox, with the benefit of working with a photographer who knows your brand as well as you do.

Learn more about services

You don’t need more content—you need the right content. The kind that helps you show up consistently and build trust with your customers.

Let's get started

WHAT MY CLIENTS SAY

  • LIL J HAIRCARE

    We had the pleasure of working with Lucinda for our recent brand shoot, and the results were nothing short of outstanding. From our first meeting, she demonstrated a keen understanding of our brand’s vision and values. The shoot itself was a seamless experience; Lucinda brought a perfect blend of professionalism and creativity. Her ability to capture the essence of our products was impressive, resulting in stunning images that truly resonate with our audience. Each shot was thoughtfully composed, showcasing our brand in a fresh and engaging way. Beyond her technical skills, Lucinda is an absolute joy to work with. We’ll certainly be collaborating again in the future!

    Arrangement of hair care products including shampoos, conditioners, scalp treatments, brushes, and scalp massagers on a white background.
  • BAREFOOT SKINCARE CO.

    This is the second time Lucinda has created magic with her photography skills for our skincare brand and she has exceeded our expectations both times. Lucinda always understands the assignment so well and it shows in her photography. Lucinda is easy to communicate with which is very important to us. We will continue to work with Lucinda on future projects.

    Open jar of milk and honey balm with a honey dipper resting on the jar, honey dripping onto a white surface, with a smear of yellow balm on the surface, against an orange background.
  • BIONURTURE COSMECEUTICALS

    I can not express how thrilled I am with the stunning photography Lucinda produced for my skincare range! From our very first meeting, she demonstrated an impressive understanding of my brand’s vision and essence. Lucinda’s creativity and attention to detail brought my products to life. Her professionalism, passion, and unique artistic flair made the entire process enjoyable and seamless. Lucinda took the time to understand my goals and worked collaboratively to ensure every image aligned perfectly with my brand identity. The final results are nothing short of breathtaking—my skincare line has never looked so good! Thanks to Lucinda and Madness and Methodology, I wholeheartedly recommend her to anyone looking to elevate their brand through exceptional photography. Thank you, Lucinda, for your incredible work!

    Close-up of a silver bottle of Vitamin C serum surrounded by green leaves on a white background.
  • SBK SKINCARE

    Working with Madness and Methodology was an absolute pleasure from start to finish. Lucinda took the time to truly understand my brand and needs before jumping to taking photos, which meant that the final images were exactly what I wanted. The entire process was smooth and professional. I look forward to working with her again soon!

    Collection of skincare products including face cleansing cream, cleansing oil, moisturizer, and baby bottom balm with pink and white packaging on a pink background.
  • QURE

    We had the pleasure of working with Lucinda, and she was absolutely amazing! From the start, she was easy to communicate with, always full of creative ideas and suggestions. She took feedback seamlessly and executed everything quickly and professionally. Even with production delays and products arriving at different times, Lucinda was incredibly adaptable and managed the photoshoots flawlessly around our changing schedules. Overall, it was a fantastic experience working with her, and we highly recommend her for any project!

    White shower filter floating in water with splash effect.
  • TRINITY BITES

    Thanks Lucinda from Madness and Methodology for taking on our brief for e- commerce shots and a fun and quirky ‘Alice in wonderland- style brief’ and giving us a great finished product!! So great to work with. Highly recommend.

    Colorful bowls of candy, a purple and gold patterned pitcher, a green decorated container, and small disco balls on a white table with a red curtain background.

BRANDS I’VE CREATED FOR

Lil J Haircare

Hidden Alchemy

Qure

Barefoot Skincare Co.

Trinity Bites

Airwick

Glen 20

Lodore

SBK Skincare

Behue Beauty

BioNurture Cosmeceuticals

Colgate

Lil J Haircare • Hidden Alchemy • Qure • Barefoot Skincare Co. • Trinity Bites • Airwick • Glen 20 • Lodore • SBK Skincare • Behue Beauty • BioNurture Cosmeceuticals • Colgate •