ABOUT.
Welcome to Madness and Methodology – a Sydney-based photography studio where creativity meets strategy and commercial insight to craft images that connect, inspire, and sell.
I’m Lucinda – the creative director, photographer, and stylist behind the method to the madness.
In 2022, I brought Madness and Methodology to life - blending my creativity, 15 years of visual merchandising experience, and a passion for photography, to help product-based businesses transform their online presence through visual storytelling.
The same skills I used to style and highight products in-store to drive sales, now translate seamlessly into creating powerful visuals that build brands and grow audiences.
Since then, I’ve had the pleasure of partnering with a range of emerging and established brands across the beauty, wellness, lifestyle, and beverage industries and continue to build a diverse portfolio of work for my clients - and I would love to do the same for you.
Ready for imagery that speaks to your audience and drives real results for your business - get in touch today.