ABOUT.
Welcome to madness + methodology - a Sydney based photography business, focused on growing your brand + driving sales through premium and compelling content that targets your market + highlights the quality of your product.
I’m Lucinda - Creative Director, Photographer + Stylist behind the method to the madness.
Over the span of my career, I’ve mastered the art of channeling creativity into effective marketing visuals - between my 15 years of visual merchandising + styling experience in leading Australian retail stores to running my own product photography business for the past two and a half years - that I started during the covid 19 pandemic.
I’ve always been in the business of making products stand out to attract the right customers to buy with a mindful and methodical approach.
I’ve been fortunate to work with big and small businesses across Australia within the skincare, beverage, lifestyle and wellness industries - with current clients including Lil J haircare, Barefoot skincare co. and SBK skincare, along with work commissioned for Airwick and Glen 20.
Splash photography is my absolute go-to, along with playing with texture, drips and product ingredients. I’m also a huge sucker for cute packaging.
Let’s work together to create some amazing content and imagery for your brand today!
